This talk is all about Hardware Startups/Companies. Developing a new product is not easy, developing the right product is even more difficult, developing and successfully launching the right Hardware product is just Hard.
At Comate and as a Hardware entrepreneur myself, we've been there a dozen times and know all about the specific difficulties which you encounter by putting a Hardware product successfully on the market.
But... the Hardware inventions are the most aspiring ones, the physical aspect, the added value we bring in peoples lives and mankind as a whole, ... it's worth the hassle!